What to Post on Instagram in August: Fresh Ideas for Wedding Pros Who Want to Stay Booked & Busy
📋 Blog Highlights
August is still prime booking season—stay visible with strategic, easy-to-execute content.
Mix educational, entertaining, and promotional posts to build trust and convert followers into clients.
Use August to repurpose past content, nurture current clients, and attract newly engaged couples for 2025 weddings.
August is hot—and we’re not just talking about the temps. It's high wedding season, and if you're a wedding pro trying to stay consistent with your Instagram content while juggling timelines, timelines, and (oh yeah) more timelines—we see you.
But here's the truth: August is not the time to ghost your audience.
This is a golden opportunity to show off your expertise, stay top-of-mind for newly engaged couples, and keep future clients thinking, “Yup, that’s who we need to book.”
The good news? We’ve done the heavy lifting for you.
This blog is your go-to guide for what to post on Instagram in August if you're a wedding pro (planner, florist, photographer, venue, stationer, makeup artist—we’re talking to you).
Ready to stop stress-scrolling and start posting? Let’s dive in.
Why You Still Need to Show Up in August (Even If You're Swamped)
Before we give you content ideas, let’s address the “But I’m too busy” elephant in the room.
We get it. Wedding weekends, client calls, last-minute details—it's a lot. But staying consistent on Instagram isn’t just about pretty photos. It’s about:
Staying visible to new couples starting to plan for next year
Nurturing relationships with current clients and vendor partners
Building trust with lurkers who need just one more push to book you
Instagram is your digital storefront, even in the summer heat. And guess what? You don’t have to post daily to see results. A few strategic posts each week? Game. On.
What to Post on Instagram in August (Strategic + Seasonal Content Ideas)
Here’s your week-by-week content calendar for August that you can plug into your social media plan, tweak for your niche, and roll with.
Week 1: Start Strong & Set the Vibe
Post Idea #1: Behind-the-Scenes From Your Latest Wedding Show a moment most people don’t get to see: setting up the head table, fluffing the bride’s train, or reviewing the shot list before go-time.
Post Idea #2: August Goals or Intentions Share what you're focusing on this month—growth, boundaries, joy? Get personal and invite engagement. Use this as a way to connect human-to-human.
Post Idea #3: A Client Love Note/Testimonial Highlight a kind message from a past couple with a gorgeous photo. Let their words do the selling for you.
Week 2: Educate + Engage
Post Idea #4: August Wedding Planning Tip Offer a helpful planning tip for couples with an August wedding. Example: "How to keep your guests cool during a hot outdoor ceremony."
Post Idea #5: A Reel Breaking Down a Common Question Think: "What should I bring to my final dress fitting?" or "Do I need a shot list for my photographer?"
Post Idea #6: Throwback to a Favorite Summer Wedding Share a wedding you loved working on in August last year and explain why it was so special. This adds emotion and story.
Week 3: Entertain + Inspire
Post Idea #7: A "Tell Me Without Telling Me" Reel Example: "Tell me you're a wedding planner in August without telling me..." (cue iced coffee, 47 timeline printouts, and a 4:30AM alarm)
Post Idea #8: Vendor Shoutout Tag a vendor you worked with recently and share why they’re a dream to collaborate with.
Post Idea #9: “You Might Be My Dream Client If...” Carousel List 3-5 traits of your ideal client—funny, detail-oriented, loves disco balls, etc. This helps your followers self-identify and builds connection.
Week 4: Convert + Book
Post Idea #10: Limited Availability Reminder Share your remaining 2024/early 2025 dates. Use urgency. Example: "Only 2 fall dates left—inquire now before they’re gone!"
Post Idea #11: Showcase a Signature Service Focus on ONE service you offer and what makes it special. Example: your day-of coordination package, custom flatlay styling, floral mockups, etc.
Post Idea #12: Client DM or Question You Get Often Screenshot a DM (blur names) and share your response as a Reel or carousel. Show you're accessible and knowledgeable.
August Bonus Post Ideas (Mix & Match!)
Wedding trend you’re loving (or hating)
Summer playlist you use while editing or working
A day in your life Reel
"Things I Wish Every Couple Knew Before Their Wedding Day"
A 5-star review styled like a movie poster (fun + attention-grabbing)
How to Make These Posts Work Harder for You
👉 Pair each post with SEO-friendly, keyword-rich captions (like "wedding planning tips," "Seattle wedding planner," or "how to stay cool during summer weddings")
👉 Use local vendor/location tags
👉 Save time by batching your content in advance
👉 Don’t forget to repurpose: that Reel can become a blog post, that carousel can become a Pinterest pin, that tip can become an email!
Final Thoughts: You’re Busy. Instagram Doesn’t Have to Be.
You don’t have to post every day. You don’t have to chase every trend.
But showing up just 2-3x per week with purposeful, engaging content? That keeps you visible, credible, and booked.
This August, let Instagram work for you while you focus on doing what you do best: creating magic for your clients.
And if you ever need help with what to post, how to caption it, or how to turn one post into ten—you already know The Social Attendant is your content-creating BFF.
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 19 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
