How to respond to a ghosting client inquiry
Let's talk about a common scenario that can be a bit disheartening in the wedding industry – the dreaded ghosting after an initial inquiry. We've all been there, and it's important not to take it personally. Instead, let's channel our energy into proactive and strategic follow-up techniques that can turn those ghosted inquiries into happy clients.
Understanding the Ghosting Phenomenon: Before we dive into our action plan, it's crucial to understand why potential clients might go silent. Wedding planning is a significant life event, and people might get overwhelmed, distracted, or simply need more time to make decisions. Keeping this in mind will help you approach the situation with empathy and persistence.
The Initial Response
Your first interaction with a potential client is crucial, as it sets the tone for your professional relationship. Ensure your initial response is prompt, personalized, and informative. Express genuine excitement about their inquiry, and provide all the necessary details about your services. A warm and friendly response can create a positive impression that lasts.
Subject: 🌟 Excited to Be Part of Your Big Day! 🌟
Hi [Client's Name],
Congratulations on your engagement! 🎉 I'm absolutely thrilled to hear about your upcoming wedding and honored that you're considering [Your Wedding Business] to be a part of your special day.
I wanted to express my genuine excitement and let you know that I'm here to help make your wedding dreams come true. I've attached our brochure, which provides a detailed overview of our services.
If you have any questions or would like to schedule a consultation, feel free to reach out. I can't wait to chat more about your vision for the big day!
Cheers, [Your Name] [Your Wedding Business]
The Follow-Up Plan
First Follow-Up (3-5 Days)
After your initial response, wait a few days before sending a friendly follow-up. Express your continued enthusiasm and offer to answer any questions they might have. Keep it light and conversational, showing your commitment without being pushy.
Subject: Quick Check-In: Your Dream Wedding Awaits! 💖
Hi [Client's Name],
I hope this email finds you well! I wanted to check in and see if you had a chance to go through the information I sent over. I'm here to answer any questions you may have or provide more details about our services.
Your wedding day is such a special occasion, and I'd love to be a part of creating magical moments for you. Whenever you're ready, let's connect and chat about your vision!
Looking forward to hearing from you soon.
Warm regards, [Your Name] [Your Wedding Business]
Second Follow-Up (1 Week Later)
If you don't receive a response after the first follow-up, send a second email or message. Include a gentle reminder of your services and perhaps share a success story or positive client testimonial to rekindle their interest.
Alternate Communication Channels
Not everyone checks their emails regularly. Try reaching out through different channels like phone calls, text messages, or social media. Some clients may prefer one platform over another, so diversifying your approach increases your chances of getting a response.
Personalized Offers or Incentives
Consider crafting a follow-up message that includes a special offer or incentive. This could be a discount, a complimentary service, or additional perks. Make it clear that this offer is exclusive to them, creating a sense of urgency and value.
Subject: Exclusive Offer Just for You! 🌟
Hi [Client's Name],
I hope this email finds you in high spirits! As a token of our appreciation for considering [Your Wedding Business], I wanted to extend a special offer exclusively for you.
For a limited time, if you book our services by [insert date], you'll enjoy [offer details]. I believe this will add an extra touch of magic to your wedding day.
Let's make your dream wedding a reality! Feel free to reach out if you have any questions or would like to discuss further.
Warmest wishes, [Your Name] [Your Wedding Business]
Creative Engagement
Infuse creativity into your follow-up strategy. Send a personalized video message, share behind-the-scenes glimpses of your work, or create a captivating visual presentation. Engaging content can capture attention and reignite interest.
Subject: A Sneak Peek Behind the Scenes of [Your Wedding Business]! 🎥✨
Hi [Client's Name],
I hope your wedding planning is going smoothly! I wanted to share a little behind-the-scenes glimpse of the magic that happens at [Your Wedding Business]. Check out this short video: [Insert Link].
We're passionate about creating unforgettable experiences, and I'd love to hear more about your vision for your big day. If you have any questions or would like to discuss further, feel free to reach out.
Can't wait to chat with you!
Best, [Your Name] [Your Wedding Business]
Client Check-In
Frame your follow-ups as a genuine check-in rather than a sales pitch. Express your sincere interest in their wedding plans, ask if they need any assistance, and offer helpful resources. This approach builds a connection and shows you genuinely care about their experience.
Final Attempt (2 Weeks Later)
If you still haven't received a response after several follow-ups, send a polite and respectful final attempt. Express your gratitude for their interest, let them know you're available whenever they're ready, and provide a clear call-to-action. This gives them the autonomy to reach out when they're comfortable.
Subject: Last Chance to Secure Your Date with [Your Wedding Business]! ⏰
Hi [Client's Name],
I hope this message finds you well. I understand that wedding planning can be hectic, and I want to make sure you have all the information you need to make the best decision for your special day.
I'm here to assist in any way possible and would love to schedule a brief call or meeting to address any questions or concerns you may have.
If I don't hear back, I completely understand and respect your timeline. Either way, I wish you all the best on your wedding planning journey.
Warm regards, [Your Name] [Your Wedding Business]
Remember, the wedding planning journey is unique for each couple, and persistence often pays off. By combining a warm and engaging initial response with a strategic and varied follow-up plan, you increase the likelihood of turning those ghosted inquiries into delighted clients.
So, keep the faith, stay positive, and never underestimate the power of a well-crafted follow-up. Your dream clients are out there, and with the right approach, they'll be saying "I do" to your services in no time! Cheers to turning inquiries into celebrations! 🥂💍
At The Social Attendant, we love all things social media and helping wedding professionals take their businesses to the next level. Lori was a wedding planner for 18 years and has been helping wedding creatives like you since 2020 with their social media management, consulting/coaching, and virtual assistant tasks . Let’s chat about how we can help!
